Have you checked out Wishbook Web yet?
It's the most amazing site for research and reminiscences. Check out the scanned-in Christmas catalogues ranging from the 1930's through the 1980's--some of them are even Canadian. Would you believe cartons of cigarettes for Christmas? (that was during WWII). Would you believe a cast-your-own lead soldiers kit? Would you believe dolls for a whopping thirty cents? How about a chord organ, or a nice car coat for Mom?
Book lovers, check out the 1964 Sears Wishbook--there are pages of children's books that will make you crazy.
The only issue I have with the site is that sometimes it just stops working, or isn't available. Mr. Fixit says that maybe they are having problems with their platform.
Too bad you couldn't just order a new one from the Wishbook.