Wow, like, who knew?
This is the part I didn't like:
"NPD analyst Joel Gregoire said most households see food in a practical utilitarian way and the economic downturn doesn't appear to have had a major impact on spending for packaged foods at the grocery store.What's with the Julia Child snark? I don't do French cooking either, and I manage to get dinner on the table. Last night The Apprentice came home from school and, in a burst of creativity as well as sympathy for Mama Squirrel whose tail was dragging a bit, she offered to cook dinner. What did she make? Chicken breasts with paprika, mushroom and sour cream sauce (from the Beany Malone Cookbook); salad, and whole wheat toast triangles. All the Squirrelings liked it, and so did Mr. Fixit when he came home (much) later (he's had a couple of late nights at the office, dealing with phone systems and computer problems).
""What this tells me is that even in tough economic times, people really are still looking for convenience," he said in an interview.
""Just because times are getting tough doesn't mean we're all turning into Julia Childs and we're all learning how to cook.""
And that's from a girl who spends more time perusing chemistry textbooks and hair magazines than she does food blogs. Who needs to be Julia Child? We're just forgetting what we used to know, and those coming along behind are going to be even more clueless. Do we want a whole generation asking at what point we, figuratively, add the playdough? (Or worse--not wondering at all?)
We have slow cookers. We have microwaves. We have frying pans. Some of us even have pressure cookers. There are ways to get real food on the table. Keep trying; you don't have to be the French Chef.